If you are paying anyone a commission for selling tickets to your Broadway show, I suggest you take a look at BroadwayBox.com.
Why? Because it's safe to say that almost any good discount on the market ends up on BroadwayBox.com and you are probably paying commissions for sales that shouldn't be commissioned.
We've had campaigns run with minimal returns and then a few weeks later notice a sharp spike in daily sales. Almost every time it's due to the fact that the code gets picked up on Broadway Box.
Google any show name with the words "discount tickets" next to it and their listing appears.
We encourage you all to look at Broadway Box and the codes they have posted for your show. Odds are that the lowest price offer on Broadway Box is also performing well on your sales report.
Some of you may view this in a positive or negative light. Personally, it aggravates us because we believe it both skews the true success of marketing campaigns that are tracked by codes and scares producers into trying targeted reduced pricing strategies for fear that the price code will be picked up and abused online.
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