So, we've all heard the record spending online. But, what reports fail to mention is that customer satisfaction in the online buying experience has dipped. As companies shift to pushing their operations online, they are not keeping up with customer expectations of what good service should be.
As Broadway ticketing continues to thrive online, we must all hope that the service end maintains the same level of growth. Can customers find a phone number for customer service? Can they get answers to questions quickly enough? Is the online purchasing experience fast and easy?
A bad experience with a ticketing agent can have a direct impact on sales. We can do all of the marketing in the world, but your ticketing agent must close the deal with the customer.
We don't see this as a serious issue now but if online purchasing continues at the rate of the growth that it has over the past few years, it's certainly something we should all keep an eye on.
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