We'll be the first to admit that we hate comparing theatre to the film industry. Price point, accessibility and the consumer experience and are on complete opposite sides of the spectrum.
With that said, we do think there is something in this recent study completed for the film industry that we believe has some synergy with the theatre world.
The new report says "online ads for theatrical film releases are most effective four weeks before release date."
To us, this makes total sense. Ad impressions can start the conversation with a prospect. The buzz comes when that conversation extends outside of the advertiser's communication channel. This involves ample time to allow for the word-of-mouth to spread effectively.
The report offers a few tips that you could keep in your plan for future buzz campaigns.
- Leverage the "buzz factor" early to generate awareness.
- Creative content is still key.
- Rich media, especially online video ads, are highly recommended.
- Weekend advertising is especially effective.
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