The web presence of The New York Times has moved from being 'ancillary' to being 'core' according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.
Look out - that may be the code word for "raise rates" and to lower the gap between print revenue and online revenue.
It's important to note that while the print version of The New York Times still provides most of the revenue, there are actually more readers accessing the online version of the publication.
The reporters also added the following which we found interesting:
"Similarly, Sulzberger said, readers who might drift to [news] aggregators at first would always come back to the Times for quality news. The average reader of the daily version of The New York Times is 43 years old; for the Sunday version, he or she is 45. Sulzberger said that these numbers have not changed in a decade. To him this indicates that teenagers may get their content from the Internet, but when they begin to have to rely on information later in life, they go to the Times."
From an editorial standpoint we would agree with the above statement. But, they better hope their technology keeps up with the demands of the younger generation if they expect this trend to continue.
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