A print ad in the New York Times. A high exposure promotion delivered by TMG. A compelling, quote filled radio spot. A search marketing campaign. What do all of these elements have in common?
They all perform better when supported by each other.
There is a ton of bashing in the online world about how traditional advertising is being threatened by the online world. Fact is, as of now, it's clear that they need each other to complete a well-rounded, effective marketing campaign.
Here is an interesting article from ClickZ that addresses the importance of integration of media.
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