Well, Mark Burnett has inked a deal with AOL to produce a new online-only broadband video reality series.
What's most interesting as you will read in the article is that they are investigating the implementation of "hotspotting" technology which is simply adding interactivity within the video frame.
Imagine watching a movie online and at any point you could click on any part of an actors clothing and be directed to where you can purchase the clothing? We would guess this technology is still some time away before its widely implemented but, its day will come.
We think this technological advancement would clearly raise the effectiveness of product placement.
Signup 
About 
Archives
