We are not meaning to sound the alarm here but if AOL and Yahoo have their way, commercial email blasts will likely take a price bump upwards.
Here is an excerpt from the article:
"The two companies are working with Goodmail Systems, an e-mail certification company that determines “good” e-mail senders from “bad” e-mail senders, with a specific focus on marketers and commercial mailers.
Goodmail certifies legitimate senders and charges them a per-message fee in exchange to get them through spam filters. Goodmail takes into account the legitimacy of the business, whether the proposed receiver has opted-in to receive messages, and that the sender has permission to send messages. The company charges an accreditation fee and a per-message fee of less than a penny; the message fees are split with the e-mail providers."
We are not sure if this initiative will really ever take off but it's been getting a lot of press recently so we feel you should all at least be aware.
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