Picture this scenario.
The Johnson's are from out-of-town and visiting New York City. They are walking past your theatre and see a large plasma screen in the front of the theatre. The screen displays an invitation to be ‘remote controlled' from a cell phone to learn more about your show.
The Johnson's dial the number on the screen. They hear a voice prompt on their cell phone say “Press the key on your phone that corresponds with an item of interest on the screen”. Simultaneously, the screen displays animated instructions showing how to browse the content. For example, they can press 1 on their cell phone keypad to see a video about the show, or press 2 to see what the critics have said about the show. They can also press the # key at any time to be connected with Telecharge with additional questions they may have.
It's already being done in other industries. Could theatre be next?
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