In many circles, Myspace is considered hotter than Google. Some measurements actually show MySpace getting more eyeballs than Google. With its tremendous growth in popularity has come a threat that it is struggling to deal with. That threat is dealing with sexual predators who are seeking out youth online in the anonymous world of MySpace.
Both Dateline and CBS recently ran stories on the threat and major advertisers are noticing. If the ad dollars dry up from major advertisers, we would expect some changes to the MySpace world which could potentially change the marketing opportunities.
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