"Contrary to public perception, it's not just 'college kids' or 'bleeding edge' Internet users who are streaming videos," said Erin Hunter on behalf of a group that conducted a study surrounding online video usage. "This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience."
With additional reports showing over 1/2 of Internet users accessing streaming video online, the writing is on the wall - online video is surging.
Now, for the theater industry, the use of online video content is not so easy to implement.
It's so hard to express the true power and size of Broadway on a little window in a web browser. The amazing sets, costumes and sound design is simply not given its true justice through a computer screen.
We are recommending clients to shift more towards 'making of' content and 'behind-the-scenes' footage rather than showing video of the actual production. (Hats off to Broadway.com who has done a great job on developing this type of content.)
The new study found that people between the ages of 35 and 54 accounted for nearly half (45 percent) of online video viewed.
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