How do we attract younger audiences to attend theatre?
A new report sheds some very interesting light on this topic and introduces us to the 13-18 year old SuperConnector.
Take a look at what the a report by GenWorld suggests:
"Globally, teens aged 13-18 are very concerned about the world and their own future. These concerns have made them self activists, creative, and highly adaptable to emerging technologies.
Fifty-six percent of these teens are SuperConnectors according to the GenWorld study. This group has an active lifestyle and uses multiple means of connectivity at any given time. Connectivity tools at this generation's disposal include such lean-forward mechanisms as cell phones, text messaging, the Internet, e-mail, instant messaging and search engines. Even when they're taking part of lean-back media, the group finds new levels of engagement."
In short, it's a difficult task to hit this market through advertising especially on a typical Broadway budget.
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