We hate to sound like a broken record but it's just too important not to cover this topic again.
More than half of purchases related to consumer Internet searches occur offline, according to a new study by Google and ComScore Networks.
Let us repeat - "more than half of purchases related to consumer Internet searches occur offline."
This is the second study we have seen revealing a similar finding. We believe this is a staggering number and we must keep this in mind when evaluating the overall effect that your web presence has on the buying process.
More and more people are using the web to learn about your production and are purchasing through offline channels. Be very careful when tracking your online advertising efforts by sales tracking codes - there is more than enough evidence to show that there is more than meets the eye.
Signup 
About 
Archives
