According to a new study, mobile web campaigns may be ahead of their time. After researching a sample of mobile phone users, the study says:
"Although the 'mobile Internet' is the future, it is not ready for prime time yet. Mobile content, such as news, games, music, and video-clips, was considered to take far too long to download. Even those few who did start to get into downloading things to their phone quickly hit a wall, running out of storage capacity."
We would guess this trend will change over time as technology and connectivity advances but, for now, proceed with caution.
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