OK - so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space. That's not what I'm advocating here.
But, we did come across an interesting article that stresses the importance and direction of where marketing at the local level is probably heading. And, for touring markets that rely very heavily on recruiting local audiences, this is something you should be aware of.
The article below from Clickz simply talks about the emergence of advertising platforms for mobile phones.
Fact is, Google and many of the other plays are aggressively looking to get into the mobile phone space. According to the WSJ, twice as many cell phones are in use than PCs worldwide. So, it's not a stretch to believe that mobile marketing is the future. The question really remains - when will it really be here.
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