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Newspaper Sites Continue to Increase Audience

Tue, May 23, 2006

Tags: Usage Behavior, Print, New York Times

According to a new report, "one in three Internet users visit newspaper Web sites at least once per month. That's 55 million visitors to online sites compared with the 116 million who pick up a paper edition over the course of a week."

More interesting, is that the report suggests the newspaper aren't just moving their print readers to online.  They are actually recruiting a newer, younger audience who wasn't previously engaged.


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