Thu, June 01, 2006
In an effort to expand both it's coverage and it's base of readers, the San Diego Union-Tribune is now offering an 'all-San Diego-music all-the-time streaming radio station'. The paper has already aggressively moved a lot of it's content online and this just seems to be another channel to build advertising revenue. According to the story, they already have advertisers lined up. Let's see if this is still up and running a year from now. I find it hard to believe that they will be able to effectively compete with the local radio stations especially as many of them shift their operations online.
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