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Should radio advertising budgets consider podcast opportunities?

Thu, June 01, 2006

Tags: Advertising, Podcasting, Radio, Sponsorship

According to the writer of this article we found, "If ever there was a next big thing in online advertising, this is it." Personally, I don't agree with that statement but it is clear that the podcasting market is rapidly expanding. With that expansion has come a new opportunity for advertisers - sponsoring/advertising on podcasts. First, they are very targeted. Second, they are most likely very affordable right now as the market has yet to really hit the mainstream advertising world.


Click here to read more about podcast sponsorship opportunities.

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