What a market, huh? There is so much business to be had in the Las Vegas market for theatrical productions. At the same time, there is so much competition.
From what we've seen, the key resource to consider for a Las Vegas traveler is time. Consider the average stay is only 3.5 nights, as a marketer you must look for ways to get your production on the top of the list of 'things to do' in a very busy market place.
Is it price? Is it access? Or is it just you either have 'heat' or you don't?
From an Internet marketing standpoint, we have been putting our focus on trying to find ways to convert a prospect into a buyer before they arrive in LV. It's a difficult task but we have seen numerous campaigns that have been able to do it quite successfully (i.e., search marketing, behavioral targeting, etc.).
With all of that being said, we came across the Las Vegas tourism board website which was recently revamped (I think). There is some great research that we would strongly recommend you take a look at.
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