Using video to reach the 25-35 year old demographic

Tue, June 13, 2006

Tags: 25 - 35 Demographic, Advertising, Usage Behavior, Video

comScore Networks has just released a new video metrix service to help advertisers gauge the effectiveness of video advertising.

We are currently running a ton of online video advertising and think it's a natural fit for the Broadway market (assuming you have compelling video content handy).

Thanks MediaPost for the lead - here are some key points they pulled from the report.

• The composition of video consumers is split among males (52 percent) and females (48 percent)
  
• The male audience is much more engaged with video, with the average male viewer seeing nearly two hours per month, while females consume approximately one hour and twenty minutes of video per month
  
• Overall, males in the 25-34 age group have the highest intensity of video consumption, with an average of 140 minutes of video consumed per month
  
• Approximately 16 percent of all time spent viewing online video takes place during prime time hours, while 22 percent occurs on the weekend
  
• During March, approximately 42 percent of all U.S. Internet users streamed video through an entertainment site, and more than 33 percent did so from a portal
  
• On average, consumers spent close to one hour per month viewing Internet video from work locations during March

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