Sat, June 17, 2006
These guys never stop. Google is now exploring audience measurement in the TV sector. Read this excerpt from an article released in WebProNews.com.
"Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your computer to the television. The paper explored the possibility that a laptop, or other computing device, could "hear" what's on television and serve up social interactive programs and, most likely, contextual advertising.
Here's how it works. Plop down on the couch with your laptop and tune into Survivor. Using an audio signature, your computer knows what you're watching and delivers real-time information on the contestants, a chat room for fans to discuss, and an advertisement for a local camping store. The paper's presenters say the technology only notes what's on television and does not "overhear" conversations."
Click here to read more.
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