Mon, June 26, 2006
Sure, it is clear that mobile video will continue to grow. The question really is how fast will it grow? Here is an excerpt from a recent PC Magazine article. The Broadcast and Unicast Mobile TV Services study was conducted by principal analyst Ken Hyers, and examined market dynamics including industry players, enabling technologies and business models. Among the key findings, Hyers said he expects to see upwards of 500 million international mobile TV subscribers by 2011.
Analysts said that the concept of mobile video -- essentially TV on the road, with ads -- was familiar to both U.S. consumers and broadcasters, who could see it as an extension of their existing TV content contracts. Still, Hyers noted that, like television, a communications infrastructure would have to be in place before the technology could take off.
So... to me, that says it's still some time away.
What I found most interesting (yet, not surprising) is this tidbit of information from the story. "We asked consumers earlier this year what features were most important in considering their next cell phone purchase – text messaging was a very important feature but accessing video content was the lowest on the list," Chanko said. "As of this year the idea that a phone can play video was not considered important enough for the majority of consumers in terms of planning their next cell phone purchase. That speaks volumes to me – it says right now consumers in this country aren't really interested in the 'gee-whiz' factor, they want to use their phones to make calls and send text messages."
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