Ownership of MP3 players reaches an all-time high

Fri, June 30, 2006

Tags: 15 - 25 Demographic, MP3, Usage Behavior

Ok, ownership of MP3 players is at an all-time high. I guess this is a sorta a no-brainer. When would it have been higher? (sometimes I can't believe people get paid to write these research studies).

ANYWAY, maybe you will take some out of this story. Here is what you need to know:

- One in five Americans over the age of 12 now owns a portable digital music device, and one in 20 of those quizzed said they possessed more than one.

- Ownership of MP3 players has doubled since 2003.

- Younger consumers are driving the recent growth, with 54% of US teens now owning an MP3 player.

- They are more popular amongst men: 24% of male respondents said they owned a player, compared to just 16% of females.

According to Matt Kleinschmit from the group that conducted the research, "while this phenomenon may have initially centred on music, younger MP3 player owners are clearly interested in a wide variety of broader content options for their device."

Thank you BBC.

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