Mon, July 03, 2006
Would you be interested in putting advertising for your show in the background of a popular video game? Consider some of these statistics issued in a recent study relating to 'casual gamers':
- The survey challenged the notion that most casual gamers are homemakers or office workers. It found 73 percent of players play at night, and 58 percent have no children living at home. Mr. Torrubia said only 17 percent of those polled reported being full-time homemakers.
- Casual gamers are playing often, and for long sessions. According to the survey, 37 percent play nine or more game sessions each week. Sixty-six percent say each session lasts for at least one hour, while 31 percent play for more than two hours at a time.
- Thirty-seven percent of those surveyed were aged 35 to 49, while 28 percent were aged 50 to 60. The majority of players—71 percent—were female. Top interests include pets, travel, arts and crafts, shopping, and gardening.
- According to Yankee Group, in 2005 advertisers spent $56 million putting ads in video games. That number is expected to swell to $732 million by 2010.
On a very tight media budget, it would be hard to expect a typical Broadway show to spend ad dollars on in-game advertising at this point in time. But, for some shows, the time may come sooner than you think.
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