I think it's fair to say that we have all come across online advertising that is just completely annoying. Whether it's the pop-up ad that freezes your computer or the loud audio banner that starts playing when you least expect it. A majority of the major publishers now have stricter ad formats that cut back a little on the annoying elements in ad units but it's clear that not all have gone far enough.
Here are a few of the key points the author highlighted when creating online ad units:
- Do not allow ads to interrupt important user tasks such as using navigation or reading content-- under any circumstances
- Avoid too-good-to-be-true offers
- Control the rate of animation
Be sure to read the complete article which offers another seven points that you should certainly consider when creating you next set of ad units.
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