Mon, July 10, 2006
What will be the first 'American Idol' for broadband? There are plenty of players trying to answer that question right now. On July 11, MSN will launch Fan Club which is a show that lets viewers watch and influence the daily doings of a minor league baseball team. This fall, Mark Burnett will launch Gold Rush which will send American's on a nationwide scavenger hunt. These are just a few of the many shows that will be introduced to the market soon with the intent of distributing via broadband channels.
Will advertisers jump on the opportunities presented by these new shows? We will have to wait and see.
Here is a great article sizing up how big the broadband entertainment space really is right now.
Click here to read more.
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