Tue, July 25, 2006
"How do we reach those bloggers?" We hear this question a lot. Consider this:
According to a study released by the Pew Internet & American Life Project, "The most popular motive to blogging, cited by 77 percent, was to express themselves creatively. Almost the same proportion--76 percent--said they blogged to document personal experiences, while 59 percent did so to stay in touch with friends and family. Only 15 percent said they blogged in hopes of making money."
Now, we work with a lot of the major blogs and I can tell you first hand that the more popular blogs clearly want to make money. With that said, you aren't going to buy your way in.
What you should take out of the information above is that you can't expect to infiltrate blog coverage via press releases (especially those that target the 25-35 year old base). You get it by making your product part of their social network. Right now, theater as a form of regular entertainment, is not even close to being on their radar.
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