Wed, July 26, 2006
Every research report I've seen clearly states that an overwhelming % of people use the Internet first to research a product or service. Theater is no different. So, while online ticketing is certainly on the rise, don't discount the fact that your group sales, box office and phone orders are heavily influenced on consumers researching your show online before making the purchase.
In yet another study analyzing online research with offline purchasing for consumer products, over 87% of respondents answered "occasionally to regularly" when asked how often they research products online before buying them in person or in a store.
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