Fri, July 28, 2006
More than 9 million Internet users in the United States downloaded podcasts to computers and mobile devices last month according to a new report released by Nielsen Analytics. In a study with 1,700 respondents, ten percent said they download eight or more podcasts a week. And of the podcast users, 38 percent said they listen to the radio less because they're listening to podcasts.
The other key statistic you should keep in mind is that more than 75% of all podcast users are male.
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