Pop-up's could actually be hurting your brand

Tue, August 01, 2006

Tags: Spam, Advertising, Ad Units

I don't know who actually paid for this research study to be done... because this tidbit of information should not come as a surprise to anyone. According to a new study, "pop-up advertisements may actually do more harm than good for advertisers." The study goes on to say:

"More than a quarter of the respondents expressed 'negative feelings' about the pop-up using brands, and about three in five stated that the appearance of a pop-up might actually prevent them from visiting a website again. While 14% of the respondents did not mind pop-up ads, most of those had never clicked on one, and 60% rely on pop-up blocking software." So, just in case you didn't know... there you have it. :)

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