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Spam mail issues

Fri, August 04, 2006

Tags: Advertising, Broadway, Email Deliverability, Email Marketing, Spam

According to a new report, more than one in three consumers mistakenly report e-mail that they have signed up for as "junk" or "spam" mail. This could be a major problem for Broadway show lists that do a lot of mailings. This just stresses the importance of making sure you keep a good relationship with your email subscribers and that you don't import email addresses from those that are not clearly aware they are joining your list. The headache of being blacklisted from key ISP's isn't worth it.


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