Saturdays may be the best day to send out email offers

Tue, August 15, 2006

Tags: Consumers Researching, Email Marketing, Open Rate

According to a new study, for the second quarter of this year, Saturday was the best day to send out email offers. The report states, "Saturdays saw e-mail open rates of 38.3 percent, and click-throughs of 5.4 percent. Open rates also were high on Sundays, at 37.1 percent, while click-throughs reached 5.2 percent for three days--Sunday, Monday, and Thursday. Fridays performed the worst for both open-rates (32.7 percent) and click-throughs (4.4 percent)."

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