We came across an interesting report that takes a closer look into how women shop. While the article doesn't say the age group they focused on nor does it cover entertainment purchasing, I think there are some interesting points to be taken from this article. The poll found that 87% of the female shoppers agreed that getting the best price was the most important thing to them while only 25% would rather save time than save money.
When asked on the effect of price on purchasing decisions, the travel category scored very high with over 70% of women saying price is a key determining factor before purchasing.
Signup 
About 
Archives
