Wed, August 23, 2006
Here’s some good news for local television stations and theater marketers. While the web has had a huge impact on how consumers get their news at a national level, here is a very interesting research report stating that 75 percent of Internet users watch a local newscast at least twice a week and 52 percent said they try to watch at least one local newscast per day. According to a representative from the study, “We’ve heard a lot of talk about how the Web is replacing television as a source for news. This indicates that’s not the case at all. Web users as a group watch as much local TV news as anyone else.”
So, who visits local television station's websites and why do they visit?
- Only 26 percent said they would go to a local TV Web site for weather; 9 percent said they’d go to a newspaper site; 13 percent go to a national news site such as CNN or Fox News; and 40 percent said they go to some other site.
- Consumers are also just as likely to turn to a local newspaper site for local news as the local TV station Web site. According to the study, 37 percent said they would go to a local TV Web site for local news stories versus the 35 percent who responded they would go to a local newspaper site.
- TV stations have an edge when it comes to driving viewers to their site; 68 percent of consumers said they went to a local TV station web site for more information about a story covered in a local newscast.
Click here to read more.
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