Thu, August 24, 2006
So what is the best day to send out email blasts? A few months back we saw one report say Friday. A few weeks back, we found another study say Saturday. Around the holidays this past year, we said Monday’s may be the best day. So, we understand if you think some of this is confusing.
To add to the confusion, here is yet another report that gives more insight on the best days to send out your email blasts. This report is based on user preferences rather than performance statistics. I do like this report because it separates out business-to-business versus business-to-consumer email preferences which is helpful. Broadway ticket offers and a pharmaceutical supplies email list shouldn’t be measured in the same category. Here’s some interesting point from the report:
- Preferences peak for receipt on Wednesdays (26 percent) and Fridays (31 percent). The Wednesday delivery allows consumers to plan their weekends and drives them to shopping experiences. E-mail received on Fridays leads into the weekend and hits consumers when the weekend is top of mind. The low points for receiving B2C e-mail occur on Saturdays and Sundays.
- Monthly is the frequency of choice for consumers receiving newsletters. Thirty-six percent said they want monthly e-mail; 21 percent would like e-mail every other week; and 17 percent like weekly e-mail.
There’s the research – now you make the call. :)
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