Fri, August 25, 2006
So, you are about to spend $500,000 on television advertising. Without any thought, the web will naturally be an extension to the television campaign. People will see your ad and use the web to learn more. But, if you want to maximize the connection, then I would recommend reading the following story. It covers seven tips for actively creating your television spots to draw people online.
We’ve run multiple campaigns with the team at SpotCo with the specific focus of tying offline and online media together. I can say with certainty through statistics reports that the campaigns clearly work and over time the importance of integrated media campaigns will only increase.
Click here to read more
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