Mon, August 28, 2006
Starting this month, CBS will replace five static billboards in New York City’s Grand Central Terminal with smart billboards that can send video to any Bluetooth-enabled mobile device within about 36 feet. According to the story, “CBS will use the technology to send the millions of Grand Central commuters and rail travelers 30-second promotional clips of four new primetime CBS shows, plus CBS staple CSI: Crime Scene Investigation. With the click of their phone, users can download the clip and watch it, save it for later, or send it to their friends.”
We are keeping a very close eye on this as it’s clear this could be a huge opportunity for Broadway.
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