theSITUATION: The Emergence of the :05 Ad

Let’s not forget that the web is one of the few active mediums in which we talk with consumers. People online have some kind of direction and purpose and, unlike passive mediums like TV and/or radio, web advertising can quickly become annoying. Enter the :05 second ad which the author of the article below argues could be the ad format of preference by web users. Currently, online users are being forced to watch :15 and :30 pre-roll video before watching online content. This is clearly the television model moved online and I think over time will need to be changed. The :05 second spot makes sense to me – let’s see if publishers agree and ad more inventory.

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The Emergence of the :05 Ad

Tue, August 29, 2006

Tags: Advertising, Video

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