Broadway discounts – dollars off said to be more effective than percentage off

Mon, October 30, 2006

Here’s a quick tid-bit of content for you from the Internet Retailer Report… “Click-thru rates for emails offering a specific dollar amount off were 45% higher than those offering a percent discount. Apparently shoppers are more interested in receiving $2 off a $10 purchase than in getting a 20% discount.”

We’ve seen similar findings on emails that we have tested in the past.

There are some additional findings in the report that you may find useful to your next email marketing campaign. Enjoy.

Read more.