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Who's fast forwarding through your TV spot?

Thu, November 02, 2006

Tags: Advertising, TV

Well, for now, not many people.  According to a new study, "less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing - up from about 2% a year ago."  I guess that despite the hype, it's safe to say that people are still tuning in to live television.


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