Fri, November 17, 2006
This will go down as a top ten ‘online marketing’ blunders in my book.
What do you get when you cross Wal-mart, Edelman Public Relations (a high power public relations firm), a 25 year veteran photographer of the Washington Post and a freelance journalist? Give up… a ‘flog’ which is simply a phony blog that's actually a front for a huge corporation. In short, they created a pro-Wal-Mart blog called "Wal-Marting Across America," ostensibly launched by a pair of average Americans chronicling their cross-country travels in an RV and lodging in Wal-Mart parking lots. Did they really think anyone was going to believe this?
I do not understand how Wal-mart, Edelman Public Relations and two journalists wouldn’t stop and say, “Hmmm… Wal-mart is not exactly the most well-liked corporation in the world… don’t you think creating a phony blog about two random people plugging a major corporation is a bit risky?”
Phony blogs are just silly and when you get caught (not if) – it puts you further back from where you started.
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